Chinese e-commerce platforms like Pinduoduo and Taobao are offering significant discounts on Apple’s iPhone 15 series in an effort to boost sales. The discounts range from CNY 123 to CNY 900 below the official retail prices. These platforms are engaged in a competitive pricing battle, with consumers seeking better deals amid economic challenges.
Some specific discounts mentioned include the 128 GB version of the iPhone 15 Plus being offered at CNY 6,098, CNY 900 less than Apple’s official price of CNY 6,999. The 512 GB iPhone 15 Pro Max, which has an official price of CNY 11,999, can be purchased for CNY 10,698 on Taobao.This discounting is not unusual in the Chinese market, as Apple sometimes permits partner vendors to offer discounts to stimulate demand. However, the price cuts on the iPhone 15 series could also be driven by competitive pressures in the lead-up to annual shopping festivals like Singles Day.It’s worth noting that Counterpoint Research reported a 4.5 percent decline in iPhone 15 sales in China during the first 17 days after its market launch compared to the iPhone 14.As for Apple’s strategy in other markets, the company was expected to gain a larger share of India’s smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for a higher portion of its shipments.Please note that the information provided is based on the source you provided and may not reflect the latest developments in the market.
